At Fifty Third and Eighth, a condominium development at 301 West 53rd Street, almost everything is for sale. Beyond the apartments themselves, the modern leather sofas, nubby rugs and factory-inspired lamps displayed in model units are all available for purchase. So are the crisp bedsheets, fluffy towels, multicolored bowls and streamlined flatware used to accessorize the spaces.
That offering is the result of a partnership between the HFZ Capital Group, the developer, and the furniture retailer Design Within Reach, which dressed up five model units with product availability in mind. If buyers fall in love with a particular model apartment, they can buy the whole furniture package, ranging from about $39,000 to $60,000, for their new home. If they want to...
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